Why we selected this material
ELEVATE is a revolutionary leather alternative made from plant protein derived from grains. Produced in the U.S., it replicates the molecular structure of collagen – the protein that gives animal hides their strength, stretch, and durability. This unique construction allows ELEVATE to mirror the texture and performance of traditional leather.
With its beautifully grained surface, quiet strength, and lower-impact profile, it’s a natural fit for LOUÉ – where every material is chosen with care, and progress never comes at the cost of beauty.
How it's built
At its core, ELEVATE combines a grain-based layer with a soft organic cotton backing, finished with a thin protective bio-PU coating. The result is a durable, tactile material that holds its shape beautifully.
In comparison to animal leather, ELEVATE dramatically reduces environmental impact:
Shaping the future of fashion
LOUÉ is one of the first brands in the world to launch a handbag made from ELEVATE.